November 2004
The Official Bigfoot Newsletter
Volume 01, Issue 22
 


Bigfoot Launches Major Promo Campaign for US SMB Market

Bigfoot Communications Ltd., a leading provider of business communications solutions, has launched a major promotional campaign that offers a packaged conference calling solution targeted to small and medium businesses (SMB).

Designed to incent smaller companies to try affordable, new conferencing technology, the offer combines Polycom’s new wireless SoundStation2W™ conference phone with Bigfoot’s easy, reservationless conference calling services, including 5,000 free air miles* and 125 free conference calling minutes.

This promotion marks Bigfoot’s aggressive launch into the U.S. conference calling services market, with a highly competitive product offer designed to incent small-and medium businesses to switch from existing service providers.

Bigfoot Conference Call provides reliable, cost-effective conference calling services differentiated by an aggressive miles-for-minutes air miles program, exceptional ease-of-use calling, instant activation with no monthly minimums and 24x7 live customer support.

“Bigfoot is committed to delivering the exceptional ease-of-use and customized calling features of the most robust calling services, but we’ve packaged and priced them specifically for the smaller businesses,” said Yuen Chau, Bigfoot Communications Head of Sales. “We are confident in our track record—we find that once customers try Bigfoot Conference Call, they stay with us for life.”

To take advantage of this promotion, go to http://conference.bigfoot.com, complete the sign-up form and enter promo code FREEMILES. You may call Bigfoot Customer Service toll-free 1-866-300-7155 to talk to an account representative.


*Award of 5,000 free airmiles is dependent on activation of Bigfoot Conference Call account and use of 500 conference minutes. Participating airlines include United, Delta, and Northwest.

    Ask James and Heather
Question of the Month


Simplifying Message Sending through Group & Bulk SMS

Heather: Christmas is just around the corner. And I’m thinking of spending time with my friends and family during the holiday season. I often keep in touch with friends through text messaging, a convenient way for me to stay in close contact with them even when I’m far away. But what can be more convenient in text messaging than the capacity to be able to send personalized messages to a group of people all at once?

James: Yes. I know about that feature; it’s called group messaging. It’s one of the features of our Bigfoot SMS. You just have to create one message and then you can send it to a small group of people all at once, in an instant. This feature reminds me of another one called SMS Blast of SMS Manager PRO, wherein you can send a single message to up to 30,000 recipients.

Heather: SMS Blast is a useful tool for small businesses or medium businesses. With SMS Blast, you stay connected with your staff or your clients. It helps in delivering information to important people. Currently, businesses are using SMS Blast or bulk messaging for product updates or marketing campaigns.

James: Businesses using bulk messaging though should be careful in sending out marketing campaigns or product updates to clients. Chances are, some people tolerate business text messages; some don’t. For certain people, this is a form of annoyance and can be considered as (text message) spam.

Heather: I agree. When you use this feature, recipients (of bulk text messages) should have a choice of opting to receive further notices or not. It’s the same principle that is being applied to email marketing, which should also be the case in sending out bulk text messages for marketing campaigns, etc.

If you want to know more about group and bulk message sending, you can visit the Bigfoot SMS or Bigfoot Advertising sites.

Love, Romance, Friendship

Anti-Spam Update

Bigfoot Announces New Anti-Spam Solution for POP3/IMAP Accounts

Bigfoot has launched its new anti-spam solution for non-Bigfoot clients who are using POP3/IMAP servers.

Bigfoot Anti-Spam Solution for POP3/IMAP Accounts is powered by the continuously improving Inspector Mails Antispam Software, a front-end Bigfoot Antispam Proxy Server.

The server works by proxying a connection between the user and their main POP3/IMAP server thus filtering spam while they are in transit to the users' mailbox. Spam will then be configured to be deleted or tagged, then filtered away into the users' bulk folder.

This software supports standard Email Client Softwares such as Outlook Express, MS-Outlook, Eudora, etc. It does not require users to install the software locally. However, control-panel will be provided for to add and manage their users.

No monitoring or "training" is also needed to get it started.

Subscription would be on a per email account, at a price of $9.95 per year.

Here are the hallmarks of Bigfoot Anti-Spam Solution:

  1. Accurate - Adjusts to spam patterns and fine-tunes filters simultaneously.
  2. Clear-cut Method - Low ratio on false positives.
  3. Instantaneous Approach - Real-time spam detection, analysis and filtering.
  4. Flexible System - Learns spam patterns and adapts filters simultaneously.
  5. Worry-free Solution - No software installation, manual set-up of filtering options or download updates required from the end-user.

Bigfoot Anti-Spam works effectively through this 3-step spam-filtering process:

  1. Identity Specification Metrics - The origin of the email is checked in our propriety white list and blacklist.

  2. Content Characteristic Analysis - Email is validated against a set of predetermined spam signatures.

  3. Statistical Inference Algorithm - Email content is scanned for spam indicators using automated statistical techniques.

For more information on Bigfoot Anti-Spam Solution, visit http://antispam.bigfoot.com. To subscribe to Third-Party Bigfoot Anti-Spam Solution, click here.

Product Update


50% Off Christmas Treat for Email Forwarding Ultra Plus Users

Bigfoot Email Forwarding celebrates the Christmas season by giving out more than 50% discount on Ultra Plus subscriptions. For the whole month of December, Bigfoot subscribers can now sign up for an Ultra Plus Plan for only $9.95/year, a big slash-down from its original price of $19.95/year.

For more than half the price, new Ultra Plus Plan subscribers will enjoy these power-packed features:

  • a whopping 2 GB of mail storage,

  • unlimited number of forwarded messages per day,

  • a WebMail account for free,
  • 10 MB filesize attachment,
  • Power Forwarding features,
  • access to POP3/IMAP accounts,
  • advanced anti-spam solution free,
  • 24x7 customer support.

Let your words cross the miles this Christmas to people you care about and subscribe now to Bigfoot's Ultra Plus!

Users Prefer Conference Call for Convenience and Affordability, Survey Says

So admit it, you really need a conference call. How would you like your conference call service to be? What are the features and services you want in your conference call?

To pinpoint and identify the exact needs and preferences of its subscribers, Bigfoot Conference Call ran a survey entitled "The Bigfoot Conference Call Survey on Conference Call Usage Among Bigfoot Subscribers." The aim is to use the data and information gathered to help further enhance its conference calling services.

About 166 of Bigfoot clients in the US and Canada responded to the survey.

The survey revealed that a lot of companies, majority from the computer/Internet services industry, are using conference call as an alternative to physical meetings. Fifty eight percent of the subscriber-respondents are using the conference call service to meet their communication needs, and another majority of them have been using the service for more than 6 years already.

For most of the subscribers, conference call affords them the convenience of bringing people together in an instant, without having to spend much. Most of the companies that responded to the survey said they only spend not more than $500 on conference calls in a month, which makes it a veritable cost-cutting measure.

Also, according to survey results, most subscribers prefer to conduct pre-scheduled or pre-arranged conference calls involving an average of 5 attendees in a call.

Most problems of the conference call subscribers are answered by customer service within 24 hours after the problem is made known.

Bigfoot Conference Call Launches Two Christmas Promos

Bigfoot Conference Call subscribers will have two more reasons why Christmas is a lot merrier this year.

Between now and the end of December, first time callers will get to enjoy a 25% off on their first conference call through the First Callers’ Luck Promo. The discount is only applicable to usage after the free 125 minutes a subscriber gets upon sign up.

Meanwhile, those subscribers who have not had usage in the past month will have the chance to earn double miles for every minute once their call usage reaches 1000 minutes or more by December 31, 2004.

However, subscribers who have not signed up for the Bigfoot Conference Call Miles Program, will have to enroll in any one of these frequent flyer programs to qualify for the promo: American Airlines AAdvantage®, Delta Airlines SkyMiles® and Northwest Airlines WorldPerks®. To sign up for the Bigfoot Miles Program, click here.

To learn more about these promos or get a quick guide of the conferencing process, please feel free to contact Bigfoot Conference Call toll free at 1-866-300-7155 and an account representative will be available to assist you.

 
We appreciate all your comments, reactions and suggestions. Please send them to instep.newsletter@bigfoot.com. Hope to hear from you soon.

The Bigfoot Newsletter provides subscribers news and information about Bigfoot products and services as well as updates on the latest developments on the Net. With all the activities happening at Bigfoot, our quarterly newsletter will ensure you’re in step with Bigfoot all the time.

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